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A personalized marketing strategy is being able to connect with a potential customer or client on a level more than just a one-size-fits-all marketing strategy. A good personalized strategy will focus on the individual needs of the customer, while still providing a unified message from the brand. If you’re not sure what a personalized marketing strategy looks like, look at the difference between two of your competitors. Once you’ve established yourself online, you can create a custom Wikipedia page by following the instructions on the website.